Besides dialing, talking photo, playing game… mobile become a powerful marketing tool - mobile marketing which has lower marginal cost and allow more personalization marketing.
In the past decade, mobile marketing is commonly linked with transportation advertisement. Nowadays, mobile marketing is a set of practices enables organizations to communicate with their audience through mobile device (Mobile Marketing Association, 2009). It’s a wider definition that not only covers the “traditional” tool likes SMS, but also some innovative mobile marketing as below:
1. Quick Response Code – a scannable barcode published in printed material which customers could intentionally opt-in, receive or redirect to the messages from marketers.
2. Location-based Services – detects the users’ location and practices with interaction that marketers sending message to customers or customers intentionally collect information from marketers.
3. Mobile App – mobile application software that use as a mobile marketing tool to delivery marketers’ message and drive customers’ engagement.
(a traditional mobile marketing with creativity - everyone want to remind the man that he left his coffee cup on the roof of his car, in fact, only an ads properties)
(QR Code on print material)
Sources: http://spd4290mobilemarketing2010.blogspot.com/2010/07/mobile-is-not-only-phone-mobile.html
SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies.
Thursday, July 1, 2010
Mobile is not only a phone - Mobile Marketing
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I am so happy to have a look at this incredibly easy definition of mobile marketing and its use in the modern scenario. I am a small entrepreneur and will have to find out which platform will help us grow the sales and I think that professional services from smm and seo company Los Angeles will definitely help us.
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