Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits.
- The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels.
- It urges customers to develop an engagement with Starbucks, through visiting the stores regularly and interacting with the brand frequently and customers are encouraged by rewarding.
- Provides incentive for conversion, converts the virtual experience to actual sales via offering discount and e-coupon.
- Increases the acquisition, collects the customers data when they download the mobile app and every time they have redemption.
Source: http://spd4290mobilemarketing2010.blogspot.com/2010/07/benefits-of-mobile-marketing-campaign.html
The entire world is shifting to the mobile technology and this is why it becomes important for every business owner to craft appropriate marketing technique for this increasing trend. Along with the online marketing methods I am also using the app that allows our customers to send sms to slack when they have any queries. It also helps us with bulk SMS campaigns.
ReplyDelete